We ran a manual LinkedIn campaign for a business mentoring company registered in Switzerland.

Sigrun is the business of an Icelandic business mentor who works with women building online businesses. She is an international TEDx speaker, hosts the Sigrun Show podcast, and wrote Kickstart Your Online Business. The company is registered as Sigrun GmbH.

The programmes run for twelve months. One is for women starting an online business and getting to their first sales, the other for women who already have that foundation and want to grow.

The target audience was female entrepreneurs in ten European countries: Austria, Belgium, Czechia, France, Germany, Italy, the Netherlands, Sweden, Switzerland and the United Kingdom. We looked for prospects carrying an Entrepreneur or Entrepreneurship title, and the campaign carried a qualification step, so the conversation checked fit before it went further.

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