We crafted a LinkedIn outreach campaign for a software development company in Spain.

Zizeron, registered as Licer Ocean S.L., builds custom software: digital products, proof-of-concept work, APIs and integrations, and technology migrations. It also takes on support and outsourcing for companies that need a team rather than a hire.

The company works out of Sant Cugat del Vallès, near Barcelona, and runs in Spanish and English.

We started with the LinkedIn profile, because it has to show both the expertise and the person behind it before any message goes out. From there we identified the companies and the decision-makers inside them: CEOs, managing directors, founders and owners, at companies in IT services and IT consulting, software development, and marketing and design services.

The Nordic countries were the starting geography, with the Netherlands, the UK, Belgium, France, Germany and Ireland behind them. Sales Navigator gave over a million companies to narrow down, and the first contact list came to 400 names.

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