We ran a LinkedIn outreach campaign for Tenken, a quality assurance services provider, working with Takeshi Amano in Hiroshima, Japan.

Tenken helps companies put modern agile quality assurance practices in place. The business bills as Desna LLC.

We started with the LinkedIn profile, so that it showed both the expertise and the person behind it, and only then went after the companies.

The research pointed at software development companies in Europe, a starting field of more than 27 million companies on Sales Navigator before any filtering. We wrote to the highest decision-makers, CEOs, managing directors, founders and owners, and built a list of 400 contacts.

The work ran from March to September 2023.

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