We crafted a LinkedIn outreach campaign to help an accounting firm in Perth, Australia.

Account For It is a fixed-fee accounting firm in Mount Hawthorn, Perth. It covers accounting and tax, bookkeeping, business structuring, payroll, tax planning and fractional CFO work for Australian businesses, from sole traders to companies that are scaling. Braden Whelpdale founded it after a decade in corporate accounting.

The firm sells on plain speaking. What they promise is fixed fees, no surprises and no jargon, with regular updates rather than one call at the end of the financial year. Their bookkeeping runs on cloud software, so a client can see their numbers as they stand instead of waiting for a report.

Our team worked on a dedicated basis. The targeting went to the highest general management and operations decision-makers, CEOs and owners, the people who feel the cost of an accountant who only speaks in jargon.

The industries we started with were healthcare and allied medical clinics, tech startups and SaaS companies, and childcare and early learning centres. The geography was Australia.

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