We ran a LinkedIn outreach campaign for a performance marketing agency on the Gold Coast, Australia.

Sensic Digital is an e-commerce performance agency at Palm Beach, Queensland. It runs Meta and Google ads, conversion rate optimisation, Klaviyo email and monetisation strategy for brands that want to scale, and it is a certified partner of Google, Meta, Klaviyo and Shopify.

The agency works month to month with no lock-in contracts, and it puts its own case plainly: “you deserve better than a run-of-the-mill agency”. Matt Konig was our contact.

We started with the ICP research, and it sized the market before it narrowed it. Geography alone gave 77,000 companies in the Greater Brisbane area and another 23,000 on the Gold Coast, which is a list nobody can work.

We segmented from there into the part of the market where their offer lands: IT and SaaS companies, and e-commerce businesses approached through the brand owners, at 1 to 200 employees. Then we optimised the LinkedIn profile and wrote the outreach messages, both in January 2022.

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