Our team ran LinkedIn outreach for Digitive, a software company in Moss, Norway.

Digitive sells its product line as Elmate Essentials and Elmate Enterprise, and our work through 2024 was the launch of those two products. Morten Skurdal, chairman of the board, was our contact.

We worked on a dedicated basis. A launch narrows the outreach, so instead of a general market the campaign went to the highest general management roles, CEO, managing director, owner, president and founder, plus the IT, procurement and partnership people a new product has to pass before anyone signs.

The audience was electrical distribution companies, which sit under Utilities on LinkedIn and return more than a thousand companies on Sales Navigator. Germany, the Netherlands and Belgium came first, with the rest of Europe open later.

The work ran from April to December 2024.

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