We ran a LinkedIn outreach campaign for a music app startup in Miami, Florida.

Soundly Audio was building a social media app for undiscovered artists, a place where musicians grow a fan base and earn from their work, and where listeners find artists they would not come across anywhere else. The company was based in Miami and run by its founder and CEO, Ethan Dobbins.

The campaign was not aimed at listeners or artists. The target audience was investors: investors in the Miami area first, then investors across the United States who had already backed something in the same space. Real estate investors were left out, and so were investors tied to sectors with no connection to tech, music or apps.

We delivered a database of 500 contacts, together with the outreach messages, the marketing angles behind them and the work on the LinkedIn profile.

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