We ran a LinkedIn outreach campaign for a Microsoft Dynamics company in North Sydney, Australia.

Disruptive Advantage is a Microsoft Dynamics 365 independent software vendor with more than fifteen years on the platform. Joel Edgeley founded it and is its director. The company builds enterprise solutions on Microsoft Dynamics, workforce management and environment, health and safety among them.

The business runs on three lines: software solutions built on the Microsoft platform, offshore resourcing for short or long-term needs, and outsourcing of whole roles, departments or projects. It deploys Dynamics 365 developers across Australia, the UK and India.

The ICP research came from Microsoft’s own published customer stories. We took the segments where Dynamics is actually deployed, automotive, education, financial services, government, health and manufacturing, and targeted from there.

The campaign had a second purpose beyond new clients, and it shaped the message. The client needed Microsoft Dynamics specialists, a skill in high demand and hard to find even in India, so the outreach was a route to the people as well as to the work.

We delivered the ICP research, the profile optimisation, the outreach messages and the first month’s database of 500 contacts.

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