We ran a growth campaign for a luxury real estate brokerage in Dubai.

TwentySix Estates is a boutique brokerage advising buyers, sellers, landlords and investors across Dubai, Abu Dhabi and Ras Al Khaimah. It specialises in residential, commercial and off-plan property for high-net-worth individuals and international investors.

The company is registered in the Dubai International Financial Centre and led by its CEO, Ayman Alsuvaidi.

The campaign was not aimed at the buyers of one building. It was aimed at a wide network of wealthy people in a position to invest in UAE property, which makes the targeting a wealth question rather than an industry question.

The primary geography was the DACH region, starting with Switzerland, Germany and Austria, with Japan and the United States as the secondary focus. We also researched the biggest European investors in Dubai property. The Sales Navigator filters were built title by title, and self-employed real estate professionals across DACH alone came to more than two thousand.

The engagement covered the ICP research, the LinkedIn profile optimisation and the outreach messages.

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