We crafted a LinkedIn outreach campaign for a video production studio in London.

Pixelworx is a video-first creative studio working across sport, brands and podcasts, out of 180 Strand. It was founded by Zaki Pelz, an editor by trade. The work on their site runs from Team GB at the Paris Olympics to the EA Sports FC 25 reveal and the Kermode and Mayo podcast, with Premier League, Coca-Cola, Wimbledon, Disney and Sony among the names they have made things for.

Video usually gets split across suppliers, one for the idea, another for the shoot, another for the edit. Pixelworx keeps one team on a project from the first idea to the final cut, and takes briefs from agencies and from in-house teams alike.

Our team worked on a full-time-equivalent basis. We delivered the ICP research, the outreach strategy, the messages, the LinkedIn profile optimisation for Zaki Pelz and the campaign reporting.

The targeting focused on CEOs, managing directors, owners and founders, the people who set the strategic direction and sign off the investment a video production represents. The campaign opened in the United Kingdom, where the Sales Navigator filters return more than 5 million companies, and started from media production before widening into marketing agencies, retail, fashion, automotive, manufacturing, pharmaceutical, education, aviation, construction, healthcare, energy and real estate.

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