We ran a LinkedIn outreach campaign for a London company selling into the United States and Canada.

The client was Masa Maxin Group, a London company at 1000 Great West Road that traded as Woexa. The domain is still in the group’s hands: it now carries Maxin AI Collections, a voice AI product for debt collection, run by Maxin Group Limited from the same address with a second office in Barcelona. Dean Maxin was our contact.

The ICP work sized the market before the outreach started, then narrowed it to B2B technology companies, SaaS firms and digital service providers of 1 to 50 employees in the United States and Canada.

We delivered the profile optimisation in February 2022, the manual message sequence in March, and the first month’s database.

Schedule a call with our bees and grow your network starting today!