We ran a LinkedIn outreach campaign for a strategy consultancy in London.

Shapecast has been designing and executing strategy since 2010, from Shelton Street in Covent Garden. The promise is performance and growth with less risk, failure and wasted spend. Tesco, John Lewis, the Bank of England, Christie’s and the British Medical Association are on their client list.

They work with executive teams stuck on poor performance, high overheads, an immature strategy process, staff burnout, slow decisions and projects that pull in different directions. Rather than leave a team dependent on consultants, they build the capability inside the business, and they run a platform of their own, StrategyWorks.

Our team worked on a dedicated basis. The LinkedIn messaging was built quarter by quarter against the client’s own marketing plan rather than written once and left running, with the market split into fresh segments each quarter.

We wrote the LinkedIn message sequences and the email sequences, and optimised the LinkedIn profile of Will Barnett. The industries were insurance, banking, retail and government.

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