We crafted a LinkedIn outreach campaign to help a property management software company in London.

Crossroad is the property management platform of Enerinvest (UK) Ltd, on Albert Embankment in London. It holds a portfolio’s assets, partners, projects and documents in one place, so a team running a large property or loan portfolio can pull its data and its reports without moving between systems.

The platform has a sales side as well: a branded website for the properties with a CRM built in, for managing buyers, tenants or borrowers. It is built to go live with little implementation and training.

Our team worked on a full-time-equivalent basis, delivering the ICP research, the target list, the outreach strategy, the messages, the LinkedIn profile optimisation and a round of campaign optimisation once the first results came back.

The targeting went to real estate job functions rather than to general management: directors and heads of real estate, and heads of asset management. Banking was the industry we started with, and the geographies were Western Europe, Central and Eastern Europe, the Nordics and the Middle East.

The work ran from March to October 2025.

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