We worked on a dedicated basis for an industrial lighting company in London.

Polaris Light designs, supplies and installs industrial LED lighting. The range covers high bay lights for warehouses, linear high bays, sports and flood lighting, street and pole fittings, anti-corrosion and ATEX units, and grow lights, with sensors and remote control where they are wanted.

It sells into warehousing and manufacturing, food production, aerospace and engineering, sports facilities and vertical farming, and ships worldwide. The service goes past supply into site visits, dialux reports, full analysis and custom-built LED fittings. Its flagship high bay is rated at 200 lumens per watt and carries a seven-year warranty.

A bee worked inside their process on a dedicated basis. The ICP research drew on their previous clients and pointed at manufacturing and retail as the segments to start with, with other sectors to follow later. The United Kingdom was the starting geography.

We set out to reach several people per company rather than a single contact, scaled to the size of the company. In an industrial facility the lighting decision usually involves both the operations side and the people who own the building’s costs.

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