We ran a LinkedIn outreach campaign for an advertising agency in Latvia.

MIXD works with advertisers in challenging and heavily regulated verticals, the categories most agencies avoid because one compliance mistake closes the ad account. They audit the business, set up the ad accounts, train the client’s team on compliance, and put a dedicated compliance specialist on the project.

They also keep clients current on advertising platform policy updates and payment processor requirements. Since the campaign the agency has moved from mixd.lv to MIXD Performance, still SIA MIXD.

Restricted categories are the whole offer, which makes the targeting narrow and the message specific. We produced the ICP research and built the Sales Navigator filters behind it, optimized the profile and wrote the outreach copy, including a separate message set for the crypto segment and a second, improved version later in the campaign.

The campaign ran across eight European markets: the United Kingdom, Germany, France, Spain, Switzerland, Belgium, Italy and Poland.

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