We ran a growth campaign for a management consultancy in Dreieich, Germany.

bpExperts advises industrial enterprises on process-centric business transformation. They build one model of how a business actually works, so that everyone in it works from the same source of truth, and they stay vendor-neutral about it, orchestrating whatever toolchain the client already runs.

Business process management is the firm’s core, and it now sits next to AI engineering. bpExperts run their own operations on the systems they sell.

Our ICP research started from bpExperts’ own previous clients rather than from a blank Sales Navigator search. That told us which company sizes to approach and which roles to reach inside each one, because in process transformation the seniority of the buyer moves with the size of the business. Manufacturing was the starting industry and the DACH region, Germany, Austria and Switzerland, the starting geography. We rewrote the LinkedIn profile and wrote two months of outreach messages.

The campaign began in January 2023. The client paused it in October 2023 to reassess.

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