We ran a LinkedIn outreach campaign for a digital marketing agency in Vancouver, Canada.

Flax Labs is a paid social agency for direct-to-consumer e-commerce brands. It builds and runs their advertising on Meta, Google and other platforms, and works on the audit, the creative, the funnel and the offer behind the ads. Zachary Oldham founded the agency and is its chairman. The agency puts its own record at $80 million in ad spend managed and 137 e-commerce brands scaled.

The targeting followed the way they sell. We went after apparel and fashion, consumer goods, luxury goods and jewelry, and retail companies in the United States. Every company on the list was qualified by hand to confirm that it sells online and runs on Shopify, which is slower than a filter and the reason we did it that way.

We optimized the LinkedIn profile first, then wrote the connection request, the opening message and the follow-up sequence.

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