We ran a LinkedIn outreach campaign for a digital marketing agency in Bitola.

Nova Solutions was established in 2008 as the first digital marketing agency in North Macedonia. Digital marketing is still the core: strategy, content and creative production, SEO and SEM, organic social and influencer programmes, performance media on Google, Meta, YouTube and LinkedIn, marketing automation, landing pages and analytics.

The agency has widened since. It runs STEM, digital skills and upskilling training with educational institutions, puts ERP and CRM systems and automation into companies that want their processes tightened, and works on sustainability, green finance, GHG calculations and ESG frameworks. As a green and digital hub it also runs incubation and acceleration for startups and SMEs.

Selling agency services to other agencies is a narrow game, so we drew the audience tight: marketing and advertising companies in the United Kingdom and Ireland with one to ten employees, small enough that the founder still reads their own messages. We started with the prospects who had posted on LinkedIn in the last 30 days, and we went to owner-level titles, CEOs and co-CEOs among them.

The outreach was manual. We optimised the LinkedIn profile before the first message went out, because a prospect who clicks the name behind a connection request decides in seconds whether to answer, and we wrote the outreach copy and the social posting that ran alongside it so the profile and the message told one story.

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