We crafted a LinkedIn outreach campaign to help an IT consultancy in Denmark.

Unit of Measure is a team of eight in Skanderborg that implements Stibo STEP, the master data management and product information management platform built by the Danish software company Stibo Systems. STEP is all they do. They take no other IT work and they support no other PIM or MDM application.

Their roots in the platform go back more than 20 years, to its early days, and since then they have delivered complex PIM and MDM implementations across a wide range of verticals, on a delivery method of their own. They also build Mirrix, a digital asset management add-on for STEP that enriches images and documents with AI metadata and links them straight to the product data. Their customers come in three shapes: organisations about to implement STEP, organisations already running it, and consultancies looking for a STEP subcontractor.

The campaign went to Europe, with Germany, France, the UK, Denmark, the Netherlands and Sweden as the main markets, and to companies in automotive, insurance, retail, manufacturing and banking.

The outreach messages get rewritten every month. The campaign started in December 2022 and is still running in 2026.

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