Kotnix is a cyber-security company providing AI-powered digital threat protection against phishing scams targeting organisations’ customers. Our team did LinkedIn outreach for them.

Prevention of online brand impersonation is critical for keeping customers safe. Kotnix leverages advanced deep learning techniques (Computer Vision & NLP) to scan multiple sources for potential spoofs that may be targeting a particular organisation at their very initial stages.

Kotnix’s cyber analysts monitor, manage, block, and take down any digital threat targeting customers. Kotnix requires no integration and no onboarding, which means organisations can be protected right away.
Thanks to early detection and quick take-down capabilities, attacks have a very short lifespan. But this is not always enough, and sensitive data have already been leaked. Kotnix closes this gap by applying honeypot security mechanisms set to detect, deflect, or, in some manner, counteract attempts at unauthorised use of information systems.

All in all, we defined two separate target audiences, ideal for this solution. We have been targeting companies in the following countries: Denmark, Finland, Germany, Norway, Spain, Sweden, the United Kingdom, and the United Arab Emirates. Furthermore, we targeted banking, financial services, insurance and telecommunications companies with 50-10.000 employees.

The second filter encompasses e-commerce companies. We expected that most of the following industries fit this criterion: apparel & fashion, cosmetics, entertainment, gambling & casinos, luxury goods & jewellery, and retail.

Decision-makers: Chief Information Officer, Chief Information Security Officer, Cyber Security Manager, Director of Cyber Security, Director of Information Technology, Fraud Manager, Fraud Prevention Manager, Head of Cyber Security, Head of IT.

We started the campaign with the e-commerce filter.

Having in mind the Kotnix solution as well as the target audience, we proposed a 4 messages outreach campaign.

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