We ran a LinkedIn outreach campaign for a customer operations automation company in Los Angeles.

Y Meadows sells automation that takes manual data entry out of customer operations. Their own headline is “Stop paying skilled people to retype orders.” The platform reads orders out of PDFs, emails, spreadsheets and images, pulls the details, checks them against the customer’s business rules and posts them into the ERP.

It works with operations teams in manufacturing and distribution, and connects to Dynamics 365, SAP, Oracle and NetSuite. The same automation handles support tickets, order status questions and returns.

Our team ran the campaign across the USA and Europe. Geography alone gives more than 3 million companies on each side, so the audience was cut down by industry and then rebuilt as the campaign learned: separate databases for SaaS and for e-commerce, and in month four a new message sequence written for supply chain roles, which is where the retyping problem is felt most sharply.

The LinkedIn copy was written separately for the USA and for the UK.

The work ran from March to December 2022.

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