We did LinkedIn lead generation and outreach for an award-winning creative agency from Skopje, Macedonia.

Fabricca (former BTS art factory), is an international award-winning multi-disciplinary creative agency founded in 2013 by creative professionals – designers and artists w/ +18 yrs of experience. From the first meeting until the very end of each project, they approach all the challenges with their highest devotion and dedication. The goal is simple – mutual success & growth by giving value.

1. Fabricca does:
2. Design & Illustration
3. Web Development
4. Branding & Copywriting
5. 2D/Motion Graphics
6. Photography & Video

Even though they offer all these services, the focus of the current campaign will be white labelling for technical graphic design works, like DTP, PPT Designs, etc.

We decided on starting with the following target audience as ideal for this solution: marketing and advertising agencies based in Austin (Texas). Then, Denver (Colorado), San Francisco (California), San Jose (California), Seattle (Washington), and Canada that have 1-50 employees.

Then, about the decision-makers, we were targeting CEOs, co-CEOs, Owners, co-Owners, Founders, co-Founders, Managing Directors, and General Managers. The important thing was that they had to have the Arts and Design function on Linkedin. The positions had the following seniority level: CXO, Director, Owner, Partner, VP.
The LinkedIn campaign was designed according to this target.

Having in mind Fabricca’s solution as well as the target audience, we proposed 4 messages outreach campaign.

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