We ran a LinkedIn outreach campaign for a conversion rate optimization agency in Helsinki.

CRO Gurus has worked with more than 200 e-commerce brands since 2015. The agency engineers Shopify stores to sell better, working on conversion rate, average order value and repeat purchase rather than chasing more traffic, and it staffs the work with senior specialists only. Samuel Larsen was our contact there.

The ICP started wide: Europe, companies of 1 to 50 employees, which is eight million companies on Sales Navigator. The work was narrowing that down to the e-commerce businesses with enough existing traffic for conversion work to pay for itself.

We optimized the LinkedIn profile in January 2022 and wrote the outreach messages, then rewrote them twice as replies came back, in March and again in April.

The campaign ran from January to June 2022.

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