We ran a LinkedIn outreach campaign for Solicise, a digital marketing agency in Chicago.

When we worked together in 2023, Solicise sold one thing to e-commerce businesses: a better return on the advertising they were already paying for. Sam Mueller founded the agency and was our contact.

The ideal client profile work started by sizing the field. About 300,000 companies matched the first cut, and the filters that followed took that to 40,000, then to segments of 12,000 and 24,000. E-commerce has no industry of its own on LinkedIn, so we searched across the several industries that carry online retailers.

We wrote to the highest management decision-making roles. The companies were small, and in a small company the person who owns the ad budget is usually the person who owns the business. The starting geography was the United States, with Canada and the United Kingdom planned for a later stage.

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