We ran a LinkedIn outreach campaign for a data consultancy in Sainte-Therese, Quebec.

Systematik helps companies with data collection and analysis, dashboard building, and conversion rate optimization of their funnel. Eric Boissonneault founded it and runs it.

Their service applies wherever there is a funnel to fix, which makes the market too broad to approach as one. Our ICP research split it into three: marketing and advertising companies, e-commerce businesses, and media and entertainment companies.

Each got its own Sales Navigator filter and its own message. All three went after managing decision-makers at companies of up to fifty people in the United States and Canada. Three audiences means three conversations, and the campaign was built that way from the start. We also delivered the profile optimization and the outreach copy.

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