The project was executing LinkedIn outreach and LinkedIn social posting for a business consultant from Germany.
SYNNECTA is a leading consultancy for organisational development and change management. They are the experts in the management and development of social systems.
Since 1999, SYNNECTA has employed experienced consultants and counsellors from disciplines such as philosophy, economics, sociology, psychology, sports sciences, natural sciences and ethnology to work together in an interdisciplinary fashion. They are equipped with versatile theoretical backgrounds and certified qualifications from systemic consultancy, cross-cultural learning, supervision and coaching, such as transactional analysis, person-centred approaches and the anti-bias-approach.
They operate internationally and are represented by their locations in Antwerp, Cologne, Karlsruhe, Bangkok, Shanghai and New York.
The client pointed to the following target audience as ideal for their solution: companies with more than 500 employees, based in the DACH region. They should be within the following industries: automotive, aviation & aerospace, chemicals, electrical/electronic manufacturing, food production, industrial automation, machinery, mechanical or industrial engineering, medical devices, plastics and railroad manufacture.
Decision-makers: Business Unit Director, CEO, Chief Human Resources Offices, Chief Information Officer, COO, Chief People Officer, Chief Technology Officer, General Manager, Human Resources Director, Managing Director, Senior Vice President Human Resources, Vice President Business Unit, Vice President Human resources.
We have also filtered by seniority level, targeting CXO, Director, Owner, Partner and VP.
Finally, we started the campaign by first targeting HR positions in Germany.
The LinkedIn campaign was designed according to this target.
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