Our team ran LinkedIn outreach for Boston Tech Advisors, a fractional CIO practice in Boston.

Boston Tech Advisors provides fractional CIO services, managed IT and security assessments for growing businesses in the Boston area. Its founder, Benjamin Katz, has been CIO at EF Education, Rue La La, Dataxu and Gazelle, so a client gets a hands-on CIO rather than a consultant working from a playbook.

The three services stack on each other. The fractional CIO work covers IT strategy and roadmaps, systems review, cloud migration, vendor and budget management, and guidance for the internal team. Managed services take on network maintenance, help desk, backup and recovery, and IT compliance. The security assessments cover vulnerability scanning, penetration testing, SOC 2 and PCI compliance, incident response planning and employee security training. The firm works across e-commerce, education, healthcare, financial services, tourism and software.

Our team worked on a dedicated basis. The target list was defined tightly and locally: companies employing more than a hundred people in the Greater Boston area, specifically Boston and Cambridge.

Inside those companies the outreach went to the chief technology and executive roles, the CTO first, since that is the person who answers for the technology. A fractional CIO sells on proximity and seniority, so a national list would have been the wrong list. Our team also wrote the ICP research, the outreach strategy and the message sequences, and optimized Benjamin Katz’s LinkedIn profile so the outreach landed on a profile that matched it.

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