We ran a LinkedIn outreach campaign for a blockchain company in Skopje.

Blokverse is a member of the G+D Netcetera Group and builds enterprise-grade products for digital identity, verifiable credentials and trust infrastructure. Its customers are institutions and organizations that operate under regulation, where a claim has to be provable and privacy has to hold at the same time.

The company has two products. Maenada supplies the plumbing and orchestration for OID4VC and related decentralized identity standards, so an organization can scale without rebuilding its technical stack. verify.it issues and verifies educational degrees, professional licenses and organizational reference letters. Alongside the products, Blokverse consults on the move off fragmented legacy identity systems and onto eIDAS 2.0 and swiyu.

The campaign went after partners rather than end customers: companies that could take these solutions into their own market. We targeted Canada, the United States and Switzerland, in cyber security and healthcare.

The offer we wrote the messages around was a sequence the prospect could picture: an introductory meeting to see where the two companies could actually work together, then a workshop for the stakeholders built on a prepared consulting offer, then a proof of concept.

The campaign ran from May 2021 to May 2023.

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