Our team did LinkedIn outreach for a beverage equipment distributor, based in Miami, Florida.

Sky Corporation is a family-run small business delivering quality beverage equipment and customer service. Based in Miami-Dade County, they have been providing beverage equipment and freight forwarding services internationally for over 30 Years.

Sky Corporation offer beverage dispensers, filters, ice machines, and parts and accessories. This campaign will be focused on Scotsman ice machines.

For over 50 years Scotsman has been one of the world’s leading manufacturers of ice machines and ancillary products. Today the brand offers literally hundreds of model variations, with more machines producing more different types of ice than any other manufacturer.

We decided on starting with the following target audience as ideal for this solution: companies that are part of the hospitality and restaurants industry, based in Florida, USA, that have 11-200 employees.

When it comes to the decision-makers, we will be targeting CEOs, co-CEOs, Owners, co-Owners, Founders, co-Founders, Managing Directors, and General Managers. When it comes to seniority level, we will be excluding all the entry, senior, training and unpaid positions.
The LinkedIn campaign will be designed according to this target.

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