We ran a LinkedIn outreach campaign for a business applications consultancy in Ghent, Belgium.

Moonland builds custom business applications on Airtable: CRM systems, ERP setups, project management tools, dashboards and automation. They are Belgium’s leading Airtable Gold Partner, and what they deliver is enterprise-grade software for teams that are scaling.

Their clients are scale-ups, impact-driven teams and NGOs, among them Hood Huggers, WEEKEND DRINKS, Victus Sales and Greenfield.

Our team worked on a full-time-equivalent basis and delivered the ICP research, the outreach strategy, the message sequences and the follow-ups. An e-guide carried the campaign as its content offer.

The targeting went to CEOs, COOs and founders at small companies, where the decision to change direction is not delegated. Belgium and the Netherlands were the starting geography, since that is where Moonland’s own customers are, and the lists later reached across the Benelux, Switzerland and the rest of Europe. Financial services was the opening industry.

The work ran from October 2024 to April 2025.

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