Our team did a LinkedIn outreach campaign targeting e-commerce leads.
GrowBiz is a marketing agency specialising in Facebook & Instagram аdvertising. They are from Australia and are targeting e-commerce companies. Specifically, they offer social media, email marketing, web design, and Google services.
They focus on 5 key points: identifying the audience, brand awareness, nurturing, conversion and optimisation.
The client pointed to the following target audience as ideal for this solution: companies with 1- 50 employees from English speaking countries – Australia, the USA and the UK. The targeted prospects should be in the e-commerce industry. Still, since LinkedIn doesn’t recognise e-commerce as an industry, we decided to focus our initial efforts on the apparel and fashion industry. We expected that the majority of the accounts there will be part of the e-commerce sector.
Decision-makers: Founder, Owner, CEO and Marketing related roles.
To sum up, we decided on Australia, where we already tagged 500 prospects. The LinkedIn campaign was designed according to this target.
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