We ran the trade fair outreach for a B2B marketing company in Greece.

LeadPillar helps manufacturers and professional services companies with direct outreach and inbound demand. Its own line is that it scales leads and sales for them, and the service list backs that up on both sides: prospecting by email and targeted ads on one, website development, SEO, content marketing and email nurture on the other. The company works from Miltiadou 48 in Glyfada, on the coast south of Athens, and was founded by Soren Skovdahl Hansen.

Its client base sits in manufacturing, medical devices, SaaS and commercial cleaning.

The brief we took was narrower than a standing campaign. LeadPillar wanted meetings booked at a trade fair for one of their own clients, a manufacturer. Event outreach is its own discipline. The list gets built from who will be in a room on a given date rather than from an industry filter that holds all year, which makes timing part of the targeting and gives the campaign a hard deadline instead of a rolling one.

Three people at LeadPillar shared their LinkedIn accounts for the outreach, so the messages went out from the profiles the fair attendees would recognize rather than from a stranger.

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