Our team ran LinkedIn outreach for Supership, a third-party logistics company in Toronto.

Supership runs fulfillment for e-commerce brands across Canada and the United States, out of centres in North York, Ontario and Camarillo, California. Its own line is that it is where the best ecommerce brands come to grow better.

The work covers fulfillment, inventory management, returns, kitting and assembly, FBA prep and the integrations into the e-commerce platforms. Most of the brands are in wellness, lifestyle and sustainability.

We worked on a full-time-equivalent basis. The targeting went to the highest decision-makers at e-commerce companies of 1 to 10 employees, where fulfillment is still the founder’s problem. On LinkedIn those companies sit under Retail, which returns more than 320,000 companies on Sales Navigator, and Canada and the USA came first.

Alongside the cold outreach the campaign ran an event track. The attendee list for Ecom North became its own audience with its own messages, sent on LinkedIn and on Instagram, because a shared event gives you a first line that cold outreach has to invent.

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