We ran a LinkedIn and email outreach campaign for an energy trading software company in Switzerland.

SAMAWATT builds an algorithmic trading platform for short-term electricity markets. Deep learning does the work underneath: forecasting, market simulation and predictive analysis, delivered through an API platform.

The company works from the Nyon Business Park in Eysins, near Lake Geneva. Its software trades renewable output and battery storage on the wholesale power market, so an operator does not have to build a trading desk in-house.

The campaign went into the European energy market, starting in Germany and extending to Austria, Switzerland and France. We built the lists from utilities, renewables and oil and energy companies, including the EPEX SPOT membership, at companies of 50 to 250 employees and, alternatively, 250 to 1,000.

The targets were the trading, portfolio and renewables decision-making roles. The campaign ran for four months with the databases delivered in batches, one month at a time, and the outreach messages went through several versions across both channels.

The engagement ran from November 2021 to July 2022.

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