We ran a LinkedIn and email outreach campaign for a managed IT services provider in White Plains, New York.

TeamLogic IT in White Plains is one office in a national network of locally owned IT providers that has been running for over twenty years. The team handles managed and co-managed IT, cybersecurity, cloud, business continuity, network management, IT consulting and compliance.

Its clients come from accounting, construction, education, financial services, government, healthcare, legal, manufacturing and non-profit, and range from small businesses to large ones.

Allen Chu, the office’s director of business development, asked us to work out the ideal client profile, write the messages and then run the outreach on LinkedIn and by email.

The research started with manufacturing, healthcare and financial services, picked from the companies TeamLogic IT had already sold to, and with the companies around Manhattan. Sales Navigator returned 370 companies inside those filters, which set the size of the first pool to work through. The plan was to widen it later. We then identified which job titles to approach inside each company, since that changes with company size, and built the contact database in four batches.

The engagement ran from November 2022 to August 2023.

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