We ran a LinkedIn and email outreach campaign for a financial technology company in Stockholm.

Cappi built a financial services app that handed a user’s financial tasks over to artificial intelligence, so that the time those tasks take goes back to the user.

We started with ideal client profiling, which gave the company an indicative count of how many prospects sat inside each set of criteria. The audience it settled on was companies of 1 to 1,000 employees in the UK, the Netherlands, France, Finland and Germany, with hotels, hospitals and restaurants as the first industries to approach.

We built the company list, optimised the LinkedIn profile the outreach ran from, and wrote two versions of the outreach messages.

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