The client, a company producing animated learning videos, wanted to generate and qualify leads to support their sales team. For the purpose, they needed leads that work in the educational industry who have an interest in animation. Teaching resources agencies, educational organizations and additionally, universities that are launching online courses were some of their ideal targets. All of them would be in the United States, United Kingdom or Australia.

We identified decision makers within these organizations, and furthermore, generated and verified contact information. As a result, we handed a spreadsheet of 150 companies.