The project was lead generation for a student consultancy from Austria.
Icons is a management consulting company led by a team of students. They have offices at three locations – Vienna, Graz and Innsbruck, and are Austria’s largest student management consultancy. Furthermore, this interdisciplinary team composition enables a broad service portfolio with services in the areas of strategy & innovation, human capital, marketing and digital solutions.
To sum up, our task was to make a list of B2C companies that would be interested in media content. Such as galleries (photography-related galleries as well), e-commerce businesses (fashion brands, beauty brands, food brands, architecture interior/exterior etc.). In order to generate a list of leads based on their requirements and approach their ideal target, we mapped different countries in Europe (France, Italy, Portugal, Spain, etc).
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