Lead Generation of Wholesale Accounts

  • Lead Generation of Wholesale accounts

Lead Generation of Wholesale Accounts

L&R Timepieces, a client from the USA that sales luxury and fashion branded watches, wanted to expand its sales activities globally.  Therefore they needed help with identifying potential clients (online wholesale, retailers), qualifying them, and initiating the communication. In other words, our mission was to do a lead generation for wholesale accounts from Uk, France and Italy.

Phase 1: Lead Generation for wholesale accounts:

Based on the criteria, first, we filled the Google sheet with needed companies.

After the lead generation and verification phase, we have a list of contacts with their position, e-mail, and phone.

Phase 2: Qualifications:

Furthermore, once we identified the companies, we did a few more checks before initiating communication:
  • How big are they? (either number of employees, or number of outlets)
  • Type of seller? (online/offline, retailer/wholesaler, watch only/watch as a category)
  • Brands covered? (Name of brands they currently sell)
  • Prices? (Current prices)

Phase 3: E-mail communication

Last but not least, after the lead generation, we had a list of relevant e-mails which we approached. Additionally, for communication, we used the client’s domain to participate as a member of the company.

SEE SAMPLE

Client name

L&R Timepieces

Location

Arizona, USA

Year

2017