We built the lead lists for an Estonian LED screen company selling into the Nordic and DACH markets.

Tigled rents and sells LED screens for sport, and calls itself the number one sport LED perimeter provider in Estonia. It takes on the whole job: planning, transport, installation and running the screens through the event. It also rents and sells LED trailers, mobile screens on wheels built to hold up in Estonian weather.

The work spans ball sports such as basketball, volleyball, football and handball, individual sports from equestrian to fencing and motorsport, and mass participation events like marathons and skiing. Its customers include the Estonian basketball, handball and volleyball associations and a number of municipalities. The company is based in Paekna, Harjumaa, and Sten Seppo is its co-owner and manager.

We did the lead generation as a rolling series of country batches rather than one list. Germany came first, then Denmark and Sweden, then Finland and Norway.

Building the markets one country at a time lets the messaging and the qualification adjust market by market instead of averaging across all of them.

The batches were delivered between May and July 2023.

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