We built the lead lists for Pacem Holding, a company in Gouda in the Netherlands.

Pacem Holding B.V. is Wouter Chompff’s company, registered at Hovenierskade 16 in Gouda. It is the publisher of his book The Brand Building Playbook.

We researched and delivered the lists in batches, working directly with Wouter. Next to the main search batches we built a separate list for the brand building side of the work, kept apart from the main audience because the two sets of people were approached for different reasons.

The work went past list building. We also designed the landing page the outreach was meant to send people to, so the names on the list arrived somewhere built for them rather than on a general homepage.

The engagement ran from August 2023 to February 2024, across both years.

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