Our team ran the outreach for a life sciences consultancy in the United States.

Veritas est is the consultancy of founder Ray Abaskharon, working under the line Truth to Strategy. It identifies the market behaviors a brand has to address, and covers qualitative and quantitative market research, marketing strategy, new product planning and competitive dynamics. The research has run in dozens of countries.

Its SimSciences offerings came from looking at what works in Silicon Valley startups and bringing it into the life sciences: simulating how a commercial or clinical initiative will play out before it launches. The Behavior Board tool goes after the behavioral elements that make a customer act. The work reaches across the whole life sciences ecosystem, from physicians, nurses and pharmacists to patients, caregivers, payers, distributors and hospital administration.

The outreach went to pharmaceutical and manufacturing companies, and we built the list of clinical trial companies behind it. The messages went through several versions and settled on a deliberately direct approach: short, to the point in the first line, and offering a call straight away instead of warming up over a sequence.

The work ran from October 2025 to May 2026.

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