Our team ran the SDR desk for a Belgian construction machinery rental platform.

Bullswap is an online rental platform for construction machinery, based in Genk. A professional who needs a mini excavator or a scissor lift rents it through Bullswap from one of some two hundred professional rental partners. Our team worked with co-founder Jannes Valkeneers.

The campaign covered Belgium, the Netherlands and France, across construction, manufacturing and mining, and worked a base of 526 companies. Belgium was the starting point, and the size band was 11 to 500 employees.

The sales argument was the client’s own: be a real partner to construction teams, save them time and cost, and let them get on with delivering the project. Alongside the outreach our team delivered the ICP research, the strategy, the message sequences and the LinkedIn profile optimization for Jannes Valkeneers and Laurent Vandenhoudt.

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