The client needed our Lead Generation and e-mail marketing service. They required from our bees to reach out to public companies and identify the ones that are looking for capital/funding. In short, our client requested lead generation on public companies in Hong Kong, according to specific criteria. With the help of e-mailing and cold calling.
Besides the criteria of being public companies, they needed to have a minimum market cap of 100M USD and a minimum average weekly dollar volume of 1M USD. Within these companies, the desired positions were CFO, CEO, COO, and Chairman.
Next, once we identified a company with a successful approach, we passed on the warm lead to the client’s sales team. With that, our bees’ role in the lead generation of public companies, came to an end.