SmartEvents is an event organizing company that creates and manages professional business events, training, seminars, conferences etc.  Each event has a different topic that targets specific industries or people in a specific position. They needed our help with identifying warm leads. For this purpose, we built a separate list of contacts, interested in attending each of these events.

From List 1: 807 contacts. Then, from List 2: 165 contacts and consequently, from list 3: 486 companies, 871 personal emails (complete cycle), 1035 generic emails.

Warm Leads

Later, we sent a trail of e-mails to these contacts, asking their interest in attending the event and then we transferred each response we received to their sales team for closure.