The client needed lead generation and e-mail marketing. The client looked for a partner to reach out to public companies and identify that they are looking for capital/funding. We did this via e-mails/cold calling.
The shortlisted companies were public companies. Specifically, companies with a minimum market cap of 100M USD, and a minimum average weekly dollar volume of 1M USD. Within these companies, the desired positions were CFO, CEO, COO, and Chairman.
Next, once we identified a company with successful approach, we passed on the warm lead to the client’s sales team. Accordingly, the target was public companies looking for funding in Hong Kong.