We built a lead database for an online reputation management agency.

The agency helps companies, individuals and institutions improve how they look online, through digital consulting, search engine optimization and PR.

Its buyers are high-net-worth individuals and large companies in one of two situations. The first is a negative article sitting on page one of their Google results, which then follows them into a job application, a loan or an M&A conversation, because that is what everyone checking them finds. The second is a live news cycle, where more negative coverage is likely and the agency works to put the client’s own account higher in search results and news feeds than the allegations.

We searched for prospects in both of those situations and delivered them in eight batches between the end of September and the middle of November 2022.

We delivered 438 leads.

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