Our team built a lead generation database for Daavlin, a phototherapy equipment manufacturer in Ohio.

Daavlin makes phototherapy equipment used to treat skin conditions such as psoriasis, atopic dermatitis and vitiligo. The line splits in two: home devices patients use in the privacy of their own home, and clinical units for dermatology practices, where ultraviolet light has been a standard treatment for photo-responsive skin disease for decades.

The company sells on both sides of the prescription and supports both. Clinics get provider resources and calculators for UVB and UVA times, treatment increases and return on investment. Patients get their own site and a prescription refill service. In the United States the company now trades as Phothera and prescriptions there are filled under that name, while orders outside the country are still filled as Daavlin.

Our team built their lead generation database. Two audiences means two lists. A medical device sold both through clinicians and direct to patients needs each side researched separately, because the titles, the institutions and the reason to buy are different on each. The deliverables were a master list and a separate working list of clinical contacts.

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