We delivered ideal client profiling and go-to-market training to the AgriFood cohort at a startup accelerator in Copenhagen.

Rockstart invests in founders building regenerative and sustainable businesses and runs three programs: AgriFood, Energy and Emerging Tech. It has offices in Amsterdam, Copenhagen and Bogota and has invested in 368 startups.

Beyond the money, which runs from pre-seed to Series B, Rockstart matches each startup with mentors and experts on whatever its biggest problem is at the time, and connects it to co-investors and to the other founders in the network.

Our founder worked with the AgriFood cohort as a mentor and trainer. The program covered how to define an ideal client profile, using the flower-scouting method, and how to pick a direction with the Ansoff matrix: market penetration, product development, market development or diversification. It also covered the difference between outbound and inbound in practice, rather than as a definition.

Every participating startup got a written summary of where it stood, and the founders kept post-training material to carry on with after the sessions.

The engagement was in November 2022. Our founder has kept mentoring Rockstart founders since.

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