We used our Growth formula to help a company from Switzerland that offers energy saving solutions.
44red provides negotiation consulting, negotiation training, and deal brokering services to Multi-National Companies (MNC’s). As well as Small & Medium-Sized Enterprises (SME’s) which have a business in multiple markets. Target companies operate in relatively complex B2B sales environments which means high-value goods are sold over long deal cycles (6-24 months) to multiple decision-makers often geographically dispersed. Industries that 44red has served include Medical Devices, Process Management, Chemical Engineering, Financial Services, Plastics & Rubber, Research, Sports Marketing & Licensing.
- Identification of 2-3 relevant positions within the companies. The contacts will be in job roles directly related to sales e.g. Head of Global Sales, Head of European Sales, Head of International Sales, Senior Vice President Sales, VP Sales, Sales Manager EMEA, Director of Sales EMEA, Global Head of Sales Training, Head of Sales Training, etc.
- Industry Sectors. Any high value and complex B2B sector such as Medical Devices, Biotechnology, Industrial, Chemicals, Construction, Industrial Automation, etc.
- Geographical Focus. Companies with Global or EMEA headquarters in Switzerland or the United Kingdom.
Creating the structure and the process for automated Linked-In and/or email marketing campaigns to occur once per week over 12 weeks. Sequencing and executing the marketing program on behalf of 44red. Measuring, evaluating and adapting the program based on the market feedback.
Once this scope was completed, the client was satisfied with the results and requested a proposal for a scope for one more campaign of 3 months.
3 months Project with Outreach on 3 groups:
- Top-level of the funnel: A database of 600 highly qualified leads – same as the previous project. Once we’ve built the database, we sent out invitations, and follow-up sequences via LinkedIn and e-mail. This ensured we will have an inflow of new quality leads.
With a geographic lean towards Switzerland and the UK and a job functional focus on Sales and Senior Sales Training Roles I.e. Head of Global Sales, Head of European Sales, Head of International Sales, Senior Vice President Sales, VP Sales, Sales Manager EMEA, Director of Sales EMEA, Global Head of Sales Training, Head of Sales Training.
- Mid-level of the funnel: Reaching out to ~150 that did not accept our invitation – and send another request. This time we sent out a manual and personalised request.
- Bottom-level of the funnel: Sent a 12-week drip message to existing contacts. We included the 200 that accepted us from our previous campaign + other relevant contacts that we had in our network from before.
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